Marketing Vs Advertisement: Kya Farq Hai? Glorafeel Aap Ko Samjhati Hai
Aap ne aksar “marketing” aur “advertisement” do alfaaz sunay hon gay. Log inhen aksar aik hi samajhtay hain, jaise koi aap se poochay aap ka pasandeeda phool konsa hai aur aap pooray baagh ka naam le dein.
Lekin farq samajhna bohat zaroori hai. Khaas tor par Glorafeel jaisi luxury perfume brand ke liye, jahan har khushboo ek kahani kehti hai. Yeh farq yeh tay karta hai ke koi sirf hamari Velvet Noir ki botal khareedta hai, ya phir woh uss khushboo ki gehraai ko mehsoos karta hai jo aatmayeen jazbaat jagati hai.
Tou chaliye, aaj is farq ko poori tarah samajhtay hain.
Bunyadi Farq: Poori Kahani Ya Sirf Aik Pehlu?
Aap apnay brand ki duniya bananay ko ek shadeed khushboo ki tayyari samajhiye.
- Marketing woh poori tayyari ka tareeqa hai: khushboo ka khayal, uss ke notes, bottle ki soorat, daam, aur woh tareeqay jiss se aap isay logon tak pohanchatay hain. Yeh ek lambi door ka mansooba hai.
- Advertisement woh aakhri jhatka hai: jo kisi ko door se hee bula kar kehta hai, “Sunno! Yahan dekho! Kya khushboo hai!”
Said another way, marketing woh saree koshishain hain jo aap customer ko apna product dilanay ke liye kartay hain. Yeh research hai, product banana hai, uss ki qeemat tai karna hai. Advertisement inhi koshishon ka woh hissa hai jahan aap paisa de kar apnay product ki tareef karte hain.
Do Alfaazon Ki Kahani: Ghoor Say Dekhiye
Marketing Kya Hai? (Poori Tasweer)
Marketing aap ka woh master plan hai jiss mein aap customer ki zaroorat samajhtay hain, product banatay hain, aur uss ko bechtay hain. Yeh rishton ki buniyad hai. Glorafeel ke liye marketing yeh hai:
- Bazaar Ko Samajhna: Yeh jaanna ke logon ko nirala, door tak mehsoos honay wali khushboo chahiye.
- Product Ki Tameer: Uss research ki buniyad par Citrus Bloom jaisi khushboo banana.
- Daam Tai Karna: Yeh tay karna ke hamari khushboo aap ki pocket ke liye theek hai.
- Customer Ka Experience: Woh pal jab aap box kholtay hain, khoobsurat bottle dekhtay hain.
- Content Likhna: Yeh blog article, jo aap ko sikhata hai aur aap ka bharosa jeetata hai.
- Media Mein Batanna: Kisi magazine mein hamaray brand ka zikar aana.
Marketing ek lagatar baat cheet hai. Aap suntay hain, sudhartay hain, aur aik aisi duniya banatay hain jahan customer rehna chahta hai.
Advertisement Kya Hai? (Buland Awaaz)
Advertisement woh paid elaan hai jo kisi khaas cheez ke baray mein batata hai. Yeh aik tarfa baat cheet hai, jiska maqsad fori amal liya jaaye. Hamari advertisement yeh hai:
- Instagram par naye summer collection ka ad chalana.
- Google par “best luxury perfume” daalnay par Glorafeel ka naam oopar aana.
- Kisi magazine mein khoobsoorat ad dikhai dena.
- YouTube par hamaray bottles bananay ka tareeqa dikhanay wali video.
Advertisement aawaz buland karne ke liye bohat zaroori hai, lekin yeh marketing ke shehr ki aik gali hai.
Yeh chhoota sa video is farq ko bohat achi tarah dikhata hai:
https://img.youtube.com/vi/X2WvPTfXq-M/0.jpg
Glorafeel Ka Tareeqa: Dono Ko Pehchaniye
Tasleeh ke liye, niche diye gaye table ko ghaur se dekhiye.
| Pehlu | Marketing (Mansooba) | Advertisement (Zaria) |
| Daira Kaam | Wasee aur mukammal | Chhota aur khaas |
| Maqsad | Brand ki pehchaan aur logon ki wafadari qaim karna. | Fori shohrat aur khaas cheez ki farokht badhana. |
| Bat Cheet | Do tarfa raah. Aap sunte hain aur jawab dete hain. | Aik tarfa raah. Aap sirf apna paigham dete hain. |
| Waqt | Lambi door tak chalnay wala. | Mehdood waqt ke liye (jaise koi muhim). |
| Laagat | Kayi jagah paisa lagta hai (blog, website, packaging). | Elaan ki jagah lene ka direct charge. |
| Glorafeel Ki Misal | Blog par “Apni Pasandeeda Khushboo Ka Pata Lagayein” quiz banana. | Ussi quiz ko Facebook ad de kar zyada logon tak pohanchana. |
Kyon Dono Zaroori Hain?
Aap band bajaye bin saaz ke, aur saaz be-maani hai agar koi awaaz hee na niklay.
- Marketing wo khwab dikhata hai. Yeh Glorafeel ki kahani bayan karta hai – khushboo ke liye pyar, aap ke jazbaat, aap ki khaas pehchaan. Yeh customer ko kahani ka hero banata hai.
- Advertisement wo khwab bechta hai. Yeh wo khwab aankhon ke saamne lata hai aur kehta hai, “Lo! Idar ao aur isay apna lo.”
Marketing ki buniyad ke bagair, advertisement mehaz aawaz hai. Aur advertisement ke bagair, aap ki khoobsurat marketing kahani kam logon tak pohanch pati hai.
Aakhri Baat: Dono Ka Mel
Business ki duniya mein, marketing aur advertisement aik dusray ke liye banay hain. Marketing mohabbat ki lambi kahani hai, advertisement pehla pyaar ka jhatka. Glorafeel ke liye, hamara marketing wo buniyad hai jo aap ka bharosa jeetati hai, aur hamari advertisement aap ko is duniya mein daakhil honay ka dawatnama hai.
Apnay Brand Ki Khaas Khushboo Phailana Chahtay Hain?
Aap ka brand bhi ek anokhi khushboo hai. Isay duniya tak pohanchayein.
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